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Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertisi
by Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)
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Description
How to get someone, somewhere, to do something.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here's how you can do it. And do it better.
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Product Details
- Apr 7, 2015 Pub Date:
- 9780761181750 ISBN-13:
- 076118175X ISBN-10:
- English Language
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