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Handbook of Services Marketing and Management
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$115.80
Description
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini′ chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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Product Details
- Nov 19, 1999 Pub Date:
- 0761916121 ISBN-10:
- 9780761916123 ISBN-13:
- English Language
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