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Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
by Levy, Sidney J
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Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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Product Details
- Aug 11, 1999 Pub Date:
- 0761916970 ISBN-10:
- 9780761916970 ISBN-13:
- English Language
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