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Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corpor

by Nevaer, Louis E V

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Description

This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.

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Product Details

  • Mar 31, 2004 Pub Date:
  • 0765612917 ISBN-10:
  • 9780765612915 ISBN-13:
  • English Language