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Review of Marketing Research

by [Naresh K. Malhotra]

$139.95

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Description

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.

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Product Details

  • Emerald Publishing Limite Brand
  • Sep 30, 2004 Pub Date:
  • 0765613042 ISBN-10:
  • 9780765613042 ISBN-13:
  • English Language
  • 10.22 in * 1.09 in * 7.22 in Dimensions:
  • 2 lb Weight: