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Review of Marketing Research

by [Naresh K. Malhotra]

$139.95

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Description

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.

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Product Details

  • Emerald Publishing Limite Brand
  • Nov 1, 2005 Pub Date:
  • 0765613050 ISBN-10:
  • 9780765613059 ISBN-13:
  • English Language
  • 10.16 in * 0.97 in * 6.94 in Dimensions:
  • 1 lb Weight: