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Review of Marketing Research

by [Naresh K. Malhotra]

$139.95

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Description

Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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Product Details

  • Emerald Publishing Limite Brand
  • Feb 1, 2007 Pub Date:
  • 0765613069 ISBN-10:
  • 9780765613066 ISBN-13:
  • English Language
  • 10 in * 0.82 in * 7.28 in Dimensions:
  • 1 lb Weight: