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New Product Forecasting: An Applied Approach

by New Product Forecasting: An Applied Approach

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Description

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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Product Details

  • Routledge Brand
  • Jul 15, 2006 Pub Date:
  • 0765616106 ISBN-10:
  • 9780765616104 ISBN-13:
  • 176.0 pages Paperback
  • English Language
  • 9.02 in * 0.4 in * 5.98 in Dimensions:
  • 1 lb Weight: