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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by Rao, P M

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Description

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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Product Details

  • Routledge Brand
  • Feb 8, 2013 Pub Date:
  • 0765617986 ISBN-10:
  • 9780765617989 ISBN-13:
  • English Language
  • 9.69 in * 0.56 in * 6.85 in Dimensions:
  • 1 lb Weight: