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Review of Marketing Research

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Description

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

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Product Details

  • Jan 1, 2008 Pub Date:
  • 0765620928 ISBN-10:
  • 9780765620927 ISBN-13:
  • English Language