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Review of Marketing Research

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Description

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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Product Details

  • Emerald Publishing Limite Brand
  • Nov 1, 2008 Pub Date:
  • 0765621258 ISBN-10:
  • 9780765621252 ISBN-13:
  • English Language
  • 9.8 in * 0.8 in * 7 in Dimensions:
  • 1 lb Weight: