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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

by Customer Visits: Building a Better Market Focus: Building a Better Market Focus

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Description

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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Product Details

  • Routledge Brand
  • Apr 15, 2008 Pub Date:
  • 0765622254 ISBN-10:
  • 9780765622259 ISBN-13:
  • 232.0 pages Paperback
  • English Language
  • 9.02 in * 0.53 in * 5.98 in Dimensions:
  • 1 lb Weight: