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Product Planning Essentials

by Kahn, Kenneth

$236.55

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Description

This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

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Product Details

  • May 15, 2011 Pub Date:
  • 0765626071 ISBN-10:
  • 9780765626073 ISBN-13:
  • English Language