click to view more
Power and Persuasion in Media and Advertising
by Brophy Down, Susan
$7.83
List Price: $11.95
Save: $4.12 (34%)
Description
Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.
Last updated on
Product Details
- Feb 28, 2018 Pub Date:
- 0778745481 ISBN-10:
- 9780778745488 ISBN-13:
- English Language
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
