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Description

190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.

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Product Details

  • Jun 13, 2001 Pub Date:
  • 9780786884414 ISBN-13:
  • 078688441X ISBN-10:
  • 272.0 pages Paperback
  • English Language