Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Incre

Stowell studied the practices of companies whose organization-wide improvement efforts have resulted in high customer loyalty and employee satisfaction, strong growth and profits, and increased shareholder wealth. He found that the most widely and successfully used approaches to continuous improvement encompass six basic practices. Sales, Marketing, and Continuous Improvement describes each practice in detail, shows specifically how each applies to sales and marketing, and provides illuminating examples of how Texas Instruments, Federal Express, General Electric, Xerox, Motorola, and many other equally successful but less well known companies have applied the six practices to their organization. Also sharing real-world examples of failed or disappointing change efforts, Stowell offers practical guidance for avoiding common pitfalls.