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Conducting a Successful Annual Giving Program

by [Dove, Kent E., Lindauer, Jeffrey A., Madvig, Carolyn P.]

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Description

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title: CourseSyllabus.

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Product Details

  • Jossey-Bass Brand
  • Jul 16, 2001 Pub Date:
  • 9780787956493 ISBN-13:
  • 078795649X ISBN-10:
  • 512.0 pages Paperback
  • English Language
  • 9.63 in * 1.15 in * 7.28 in Dimensions:
  • 2 lb Weight: