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Elements of Pharmaceutical Pricing
by Kolassa, E M (Mick)
$38.10
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Description
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.
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Product Details
- Sep 3, 1997 Pub Date:
- 0789003341 ISBN-10:
- 9780789003348 ISBN-13:
- English Language
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