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Media Knowledge: Readings in Popular Culture, Pedagogy, and Critical Citizenship
by Schwoch, James
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Description
This book calls for a way of reading and responding to the media culture that is more than passive reception. It argues for the fostering of critical citizenship as the key to engaging, debating, and ultimately reconstructing the concepts and beliefs society brings to bear upon popular culture. The authors analyze contemporary media culture, including television news and dramatic programming, advertising, Hollywood film, and discuss the relationships between technology, culture, and society.
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Product Details
- Mar 16, 1992 Pub Date:
- 0791408256 ISBN-10:
- 9780791408254 ISBN-13:
- English Language
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