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Description

Thirty years ago Roland Barthes and others first perceived the power of unassertive objects as "signs, " bearers of accepted opinion and of ideological manipulation. In the three decades since, there has developed a new science of signs, called semiotics. Its practitioners include advertisers, politicians, media pundits, and cultural mandarins, all of whom send signals - a product, an image, a service, and idea - to those who will "buy" only if they recognize themselves in the message.

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Product Details

  • Aug 1, 1985 Pub Date:
  • 9780801830075 ISBN-13:
  • 0801830079 ISBN-10:
  • 536.0 pages Paperback
  • English Language