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Visual Persuasion: The Role of Images in Advertising
by Messaris, Paul
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Description
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
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Product Details
- Dec 5, 1996 Pub Date:
- 0803972466 ISBN-10:
- 9780803972469 ISBN-13:
- English Language
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