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Disaster in Dearborn: The Story of the Edsel

by Bonsall, Thomas E

$34.95

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Description

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.

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Product Details

  • Stanford University Press Brand
  • Aug 9, 2002 Pub Date:
  • 9780804746540 ISBN-13:
  • 0804746540 ISBN-10:
  • 240 Pages
  • English Language
  • 10.35 in * 6.88 in * 0.9 in Dimensions:
  • 1 lb Weight: