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Management of Corporate Communication: From Interpersonal Contacts To External Affairs

by Heath, Robert L

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Description

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

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Product Details

  • Jun 1, 1994 Pub Date:
  • 080581552X ISBN-10:
  • 9780805815528 ISBN-13:
  • English Language