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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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Description

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

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Product Details

  • Psychology Press Brand
  • May 1, 2001 Pub Date:
  • 0805817301 ISBN-10:
  • 9780805817300 ISBN-13:
  • English Language
  • 9 in * 1.5 in * 6.25 in Dimensions:
  • 2 lb Weight: