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Social Marketing: Theoretical and Practical Perspectives

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Description

This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

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Product Details

  • May 1, 1997 Pub Date:
  • 0805824995 ISBN-10:
  • 9780805824995 ISBN-13:
  • English Language