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Diversity in Advertising: Broadening the Scope of Research Directions

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Description

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

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Product Details

  • Feb 23, 2004 Pub Date:
  • 0805847944 ISBN-10:
  • 9780805847949 ISBN-13:
  • English Language