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Underwriting 101: Selling College Radio (Revised)

by Underwriting 101: Selling College Radio (Revised)

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Description

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Product Details

  • Aug 1, 2000 Pub Date:
  • 0805848118 ISBN-10:
  • 9780805848113 ISBN-13:
  • English Language