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Sports Marketing and the Psychology of Marketing Communication

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Description

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

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Product Details

  • Psychology Press Brand
  • Feb 10, 2004 Pub Date:
  • 0805848266 ISBN-10:
  • 9780805848267 ISBN-13:
  • English Language
  • 9 in * 1.25 in * 6.25 in Dimensions:
  • 2 lb Weight: