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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

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Description

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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Product Details

  • Jan 13, 2005 Pub Date:
  • 0805851550 ISBN-10:
  • 9780805851557 ISBN-13:
  • English Language