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Communication Research Measures: A Sourcebook

by Rubin, Rebecca B

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Description

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.



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Product Details

  • May 15, 2004 Pub Date:
  • 0805852433 ISBN-10:
  • 9780805852431 ISBN-13:
  • English Language