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Applying Social Cognition to Consumer-Focused Strategy

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Description

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

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Product Details

  • Psychology Press Brand
  • Jul 28, 2005 Pub Date:
  • 0805855203 ISBN-10:
  • 9780805855203 ISBN-13:
  • English Language
  • 9.5 in * 1 in * 6.5 in Dimensions:
  • 2 lb Weight: