Sociologist E. Burke Rochford, Jr., began his study of the Hare Krishna movement in America in the mid-1970s, only to find himself increasingly drawn into the movement even as he struggled to maintain a critical distance. Convinced to wear beads, chant, and take part in religious ceremonies, as well as to move in for occasional stays, Rochford found his new form of devotion a cause of concern for his family, friends, and colleagues. Participation in the movement's activities, however, enabled him to experience from within the forces at play between a society often intolerant of religious deviation and a religion dedicated to the continual recruitment of new followers.
Rochford uses several different sociological approaches--the life history of a single devotee, analysis of male-female recruitment patterns, surveys of members, and extensive field notes--to present he reader with a vivid portrait of the Hare Krishna movement as it has developed and changed in the first twenty years of its existence.