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When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

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Description

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

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Product Details

  • Jun 27, 2005 Pub Date:
  • 0820461253 ISBN-10:
  • 9780820461250 ISBN-13:
  • English Language