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Communicating When Your Company Is Under Siege
by Pinsdorf, Marion
$30.23
Description
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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Product Details
- Mar 1, 1999 Pub Date:
- 0823217841 ISBN-10:
- 9780823217847 ISBN-13:
- English Language
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