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E-Advertising and E-Marketing Online Opportunities

by Haegele, Katie

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Description

The Internet has changed the way we do business, advertising and marketing are no exception. This book explains why e-commerce companies need to advertise and the various methods--both traditional and unique to electronic commerce--they can use. Profiles of professionals who work in e-advertising will help young readers prepare now for starting careers in the industry.

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Product Details

  • Dec 30, 2000 Pub Date:
  • 0823934268 ISBN-10:
  • 9780823934263 ISBN-13:
  • English Language