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Using Focus Groups in Research
by Using Focus Groups in Research
$47.50
Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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Product Details
- Continuum Brand
- Dec 1, 2003 Pub Date:
- 0826464726 ISBN-10:
- 9780826464729 ISBN-13:
- 104.0 pages Paperback
- English Language
- 8.5 in * 0.24 in * 5.5 in Dimensions:
- 1 lb Weight:
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