Detail Image
click to view more

Mass Advertising as Social Forecast: A Method for Future Research

by Fowles, Jib

$79.05

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, July 22, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

Last updated on

Product Details

  • Aug 11, 1976 Pub Date:
  • 0837185955 ISBN-10:
  • 9780837185958 ISBN-13:
  • English Language