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Business to Business Advertising

by Patti, Charles

$25.47

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Description

Practical coverage of pre-campaign ideas analyzing buyer behavior, setting objectives, budgeting; campaign decisions creative strategy and tactics, media planning; and post-campaign evaluation. Includes extensive suggestions for further reading and an appendix listing sources of information. Annotat

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Product Details

  • Jan 11, 1991 Pub Date:
  • 0844234710 ISBN-10:
  • 9780844234717 ISBN-13:
  • English Language