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Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners
by Wöber, Karl
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Description
* Offers methodological framework for answering key benchmarking questions
* Only substantial work covering this topic
* World-wide coverage and usage
Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
* Only substantial work covering this topic
* World-wide coverage and usage
Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
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Product Details
- Aug 12, 2002 Pub Date:
- 0851995535 ISBN-10:
- 9780851995533 ISBN-13:
- English Language
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