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Advertising Controversy: Evidence on the Economic Effects of Advertising
by Albion, Mark
$100.05
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Product Details
- Feb 28, 1981 Pub Date:
- 086569057X ISBN-10:
- 9780865690578 ISBN-13:
- English Language
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