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Marketing and the Library

by Ford, Gary

$220.80

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Description

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

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Product Details

  • Jan 1, 1984 Pub Date:
  • 0866563075 ISBN-10:
  • 9780866563079 ISBN-13:
  • English Language