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The Branding of Polaroid

by Giambarba, Paul

$34.01

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Description

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

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Product Details

  • CapeArts Publishing Brand
  • Sep 15, 2014 Pub Date:
  • 9780871550019 ISBN-13:
  • 0871550016 ISBN-10:
  • English Language
  • 8.5 in * 0.38 in * 8.5 in Dimensions:
  • 1 lb Weight: