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Gift Giving: A Research Anthology

by Gift Giving: A Research Anthology

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Description

Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

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Product Details

  • Jan 1, 1996 Pub Date:
  • 0879727063 ISBN-10:
  • 9780879727062 ISBN-13:
  • English Language