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Cableviewing

by Heeter, Carrie

$58.05

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Description

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

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Product Details

  • Jan 1, 1988 Pub Date:
  • 0893914673 ISBN-10:
  • 9780893914677 ISBN-13:
  • English Language