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Film & Video Marketing
by Wiese, Michael
$19.17
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Description
This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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Product Details
- Jan 25, 1989 Pub Date:
- 0941188051 ISBN-10:
- 9780941188050 ISBN-13:
- English Language
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