Insiders Talk

For 20 years Guide to State Legislative Lobbying has been for novices and professionals the hands-on, how-to, best-practices primer for designing and implementing state legislative lobbying campaigns. The revised updated fourth edition, retitled Insiders talk: How to Successfully Lobby State Legislatures, adds 100 pages of facts, figures, insights, and techniques from across the USA. It is the third in the six-book Insiders Talk series of lobbying manuals, each bringing an increasing level of lobbying sophistication.

For 20 years Guide to State Legislative Lobbying has been the best-practices primer for influencing state legislatures. The revised updated fourth edition, retitled Insiders Talk: How to Successfully Lobby State Legislatures, adds 100 pages of facts, figures, insights, and techniques from across the USA.
Robert L. Guyer served as Legislative Counsel and Assistant Director for State Government Affairs with the Ralston Purina Company, managed state government affairs for Energizer Power Systems and Gates Energy Products, Inc., and was Director of Legislative and Regulatory Affairs for the Rechargeable Battery Recycling Corporation. He lobbied successfully for laws or agency rules in numerous U.S. states, in Washington, D.C., and Canada. As a visiting professor at Florida State University, he taught lobbying and has lectured at other universities including Harvard Medical School. In 1999 he published Guide to State Legislative Lobbying, the primer in effective state-level advocacy. In 2000 he founded the Lobby School which mission is to train lobbyists in The Campaign Method for More Effective State Government Affairs. The Campaign Method teaches both legislative and executive agency advocacy skills. Thousands of Lobbyists have participated in his training. He has since published a 15-part video series on the Campaign Method and written four additional lobbying manuals. Insiders Talk: How to Successfully Lobby State Legislatures (subtitled) Guide to State Legislative Lobbying, 4th Edition - Revised, Expanded, Updated is the third in the six-book Insiders Talk series of best-practices lobbying manuals, each with increasing level of lobbying sophistication. Mr. Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees from the University of Florida. He is admitted to the practice of law in Florida and the District of Columbia.

"As a former elected official and news reporter, I know the importance and role lobbying plays every day at all levels of government. This book is vital for those learning in the classroom and in the field about the way the legislative process really works and how they can successfully influence it."
Scott R. Talan, Assistant Professor--SOC & Faculty in Residence
American University Washington, D.C.

"This book is a must for anyone in the state legislative lobbying arena. Guide to State Legislative Lobbying, 4th edition provides a roadmap on the art and science of effectively managing a results-oriented state a affairs program."
Justin Elliott Lobbyist
American Physical Therapy Association
Washington, D.C.

"As both an adjunct professor of law and a long-time contract lobbyist, I have found that Robert Guyer's insights into the lobbying profession are outstanding and this book will provide any student of lobbying or any practicing lobbyist (novice or seasoned) with a solid foundation onto which to build their lobbying e orts, no matter the level of government. There is so much valuable information provided in this book, which you would otherwise take many years of experience to compile. Instead, you have it at your fingertips."
Chris Micheli
Aprea & Micheli, Inc.
Sacramento, CA

"Bob Guyer has been training young, and some old, politicos, influence peddlers, and policy hawks for quite some time. His lessons are more hands on than theory based, and his classes are a true workshop of ideas, information, and knowledge about the business... I always learn something new whenever I review Bob's book or take his class."
Rich Cranwell
Director of Governmental Relations
American Healthcare, LLC
Richmond, VA