The American Demagogue: Donald Trump analyzes Trump's presidency through the lens of communication and Africology, highlighting his unique approach in distorting American values and institutions. The author specifically explores Trump's use of fear, lies, and derogatory language, drawing parallels to historical demagogues. The book delves into Trump's attacks on various American ideals, such as environmental protection, racial justice, and compassion. Additionally, it emphasizes Asante's perspective on the impact of Trump's rhetoric on the democratic tradition, offering insights into the resilience of American democracy.

In an election year, this book serves as a distinctive reflection on the intersection of politics, communication, and cultural studies, and the history of American demagogues.