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Description
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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Product Details
- Nov 11, 2013 Pub Date:
- 9780974501734 ISBN-13:
- 0974501735 ISBN-10:
- 166.0 pages Paperback
- English Language
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