How do sales leaders succeed in today's world?

It's becoming harder to be a successful sales leader. You must attract and retain top performers and motivate and engage your teams to deliver, if not exceed, their goals in a tough market. After all, company success rests on your team's ability to achieve their KPIs. As a sales leader, you have more impact on your people than any other factor, which adds to the pressure.

STRONG explores the intersection of sales leadership research and positive psychology, identifying key principles to amplify impact, achieve greater results and thrive. Evidence-based lessons are interwoven with stories, examples and actionable insights. All of which offers a fresh perspective that supports sales leaders and their teams to:

- attract and retain the best sales talent

- handle pressure and challenging environments

- achieve long-term sustainable performance.