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Marketing: A Primer for Business Executives

by Dua, Giri

$31.75

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Description

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.

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Product Details

  • North American Business P Brand
  • Jul 6, 2011 Pub Date:
  • 0982843437 ISBN-10:
  • 9780982843437 ISBN-13:
  • English Language
  • 9.21 in * 0.27 in * 6.14 in Dimensions:
  • 0 lb Weight: